This is how you Bell Globe Media your resources to make more money. First interview a Cabinet Minister on CTV's Question Period. Get them to say something (almost) provocative. Post interview on your website to add internet content. Create a sensational headline in your Globe and Mail property, transcribe said interview and voila you have created a story. Now repeat it all day on CTV Newsnet. 4x times the bang for your buck.
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This page contains a single entry from the blog posted on March 28, 2005 7:59 AM.
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