I have been thinking about this for a while but Paul Tuns' post on the Shotgun inspired me to put some of thoughts to internet. Here is what I wrote in the comments sections - I plan to come back to this and expand on it.
I think that the Conservatives need to pick the (say) three themes that underpin all of their policies and drive these points home. I would say something along the lines of personal liberty, ethical government and strong economic policy. Whenever an issue comes up tie it to these issues. Taxation - personal liberty and strong economic policy. Foreign Policy - personal liberty and ethical government. Health Care or Daycare - personal liberty. You get the point.
Give the same, modular speech, practically everyday discussing these themes. Each time you give the speech expand on one or two of the topics so the speech can fit the day and the forum.
Put all the speeches on the CPC website. Cut out each of the specific policy sections into a separate video and link those as well.
Mention the website at the end of speeches to drive traffic there. I am sure the bloggers would drive traffic there as well.
Call the speech set and policy something like the change agenda. Mention the change agenda every time the Liberals mention "hidden agenda". Eventually the electorate will think of the actual CPC agenda every time they hear "hidden agenda". Once you have done this you have won.
