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In case more evidence was required

that SES Research polls cannot be trusted, todays poll provides the conclusive evidence. In one day the Liberals dropped 2% and the Conservatives gained 4%. Let's put that in perspective.

The SES Reseach data is a rolling 3-day poll, with each day representing a sampling of 400 people. For the Conservatives to go from 26% to 30% in one day that means a very low D06 has been replaced by a very high D09 number. Somehow between December 6th and December 9th the Conservatives single, 400 person samping, went up by (I'm guessing here) 10 points.

Such wild fluctutations point more to flawed methodology than anything concrete.

I guess all that SES Research is good for is trends. Watch the direction of the lines, not the actual numbers, to get a rough sense of what is going on. Judging by the lines today I would not be surprised if todays 9-point gap drops to 6-points by tomorrow.

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This page contains a single entry from the blog posted on December 10, 2005 2:27 PM.

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